Case Study.
- UK Construction Week (UKCW) is the UK’s largest construction trade event, bringing together professionals from across the industry to showcase the latest products, innovations, and technologies. Held in both London and Birmingham, it features exhibitions, live demos, and talks from industry leaders.
- UKCW offers an essential platform for brands to connect with a highly engaged, trade-focused audience. For companies like ours, it provides an unparalleled opportunity to align with key industry themes—such as sustainability, innovation, and digital transformation.
The Objective
- UK Construction Week set out to boost brand awareness before and during the event by leveraging the extensive reach of the Trending Now Construction audience.
- UK Construction Week's key goal was to drive a significant uplift in onsite attendance by increasing registrations and drawing in a larger, more targeted visitor demographic.
The Campaign
The campaign kicked off with newsletter display advertising across several construction publications for brand awareness.
Trending Now sent out bespoke solus eshots to specific demographics within the collective construction audience to promote sign ups for the show.
Trending Now included sponsored online advertorial content throughout our newsletters, providing key information and content such as the 'must sees' at the show.
The Results
Rob Nathan – Director – UK Construction Week commented:
“Trending Now’s Construction portfolio is perfect for us. UK Construction Week appeals to so many different sectors of the construction industry, so using Trending Now allows us to segment our marketing campaigns and messaging enabling us to share the relevant parts of our shows with the right audiences.”
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