Whether you’re promoting innovative software or sustainable building products, standing out in the UK construction industry can be a serious challenge.

From reaching the right people to simplifying your messaging, this guide breaks down the seven most common marketing hurdles and how to overcome them.

What’s covered:

➢ Outdated digital presence
➢ Targeting the right audience
➢ Simplifying complex technical language
➢ Standing out in a crowded marketplace
➢ Making social media actually work
➢ Proving ROI to internal stakeholders
➢ Aligning events with digital outreach

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