A study by McKinsey & Co. reveals that email marketing acquires 40 times more customers than Facebook and Twitter combined, emphasising its superiority in customer acquisition. That’s not all, Campaign Monitor’s statistics indicate that for every $1 spent on email marketing, $44 is made in return, equating to a 4400% ROl.

This astounding return on investment underscores the financial viability and effectiveness of newsletter advertising in the B2B world.

This astounding return on investment underscores the financial viability and effectiveness of newsletter advertising in the B2B world.

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