Case Study.
Deltek delivers software and information solutions that enable superior levels of project intelligence, management and collaboration. Our industry-focused expertise makes your projects successful and helps you achieve performance that maximises productivity at every stage of the project lifecycle that fuels your business.
The Objective
- Deltek wanted to target a specific group of companies and professionals to advertise their upcoming webinar.
- They came to us looking for high quality leads to send their content to, knowing that our extensive audience would be perfect to target in order to increase brand awareness and sign ups for their upcoming webinar.
The Campaign
The campaign kicked off with leaderboard banners and MPUs across multiple newsletter portfolios to generate an initial buzz around the webinar.
Delivered a targeted solus email campaign to our relevant databases, using engaging content and information to generate sign ups for the webinar.
Posted on multiple social media platforms to generate further sign ups for the webinar, targeting a greater audience on top of our newsletter subscribers.
The Results
As per the client’s feedback, the entire campaign generated a significant number of webinar sign ups for Deltek, showing the effectiveness of our audience and targeting methods.
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