Case Study.
- Clerkenwell is home to more creative businesses and architects per square mile than anywhere else on the planet, making it truly one of the most important design hubs in the world. To celebrate this rich and diverse community, Clerkenwell Design Week has created a truly unique way of showcasing the world’s leading interiors brands.
- Featuring 600+ showroom events, 16+ curated exhibitions, striking installations, topical talks, design destinations, a fringe programme, food and drink partners and more, the award-winning CDW has firmly established itself as the UK’s leading design festival.
The Objective
- Clerkenwell Design Week wanted to build brand awareness before and during the show by utilising the extensive Trending Now Design audience.
- Clerkenwell Design Week wanted to generate increased footfall to the show by boosting registrations to attract a larger and more targeted audience.
The Campaign
The campaign kicked off with display advertising opportunities with several newsletter takeovers for brand awareness.
We sent out tailored solus eshots to the targeted audience to promote sign ups for the show.
We included sponsored online advertorial content throughout our newsletters, providing key information on the show.
The Results
Marlon Cera-Marle – Director – Clerkenwell Design Week commented:
“Trending Now allowed us to focus in on specific networks and tailor messaging to sub-sections of the design industry allowing for greater engagement, conversion and results. An excellent platform to expand our reach, guaranteeing that our content is seen by the right audience.”
registrations
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open rate
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click-to-open rate
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