Case Study.
Mitsubishi Electric has over 100 years of experience in providing reliable, high quality products and support to installers, specifiers, corporate clients and consumers all over the world.
Mitsubishi Electric has developed a range of heat pumps and chillers specifically designed for heating and cooling commercial buildings.
The Objective
- Mitsubishi Electric wanted to reach their target audience via hosting a webinar about the UK Net Zero Carbon Building Standard
- Mitsubishi Electric wanted to share their expertise with specific focus on the role of HVAC systems in decarbonising the UK’s built environment
The Campaign
The campaign kicked off with display advertising opportunities including MPU banners and leaderboard banners for brand awareness.
We sent out tailored solus eshots to the targeted audience inviting them to sign up to the webinar.
We hosted an hour long webinar where Mitsubishi Electric team had an opportunity to share their expertise on net zero carbon building standard.
The Results
Rachel Lekman – Channel Marketing Manager Sustainability & Construction – Mitsubishi Electric commented:
“We’ve had over 700 leads, and we are very pleased with the results. The audience reach was excellent, and the consistent exposure has helped us connect with new clients and partners in the industry. Working with the team was a seamless experience and we look forward to the future collaborations.”
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