Case Study.
Qvantum wants to be part of the solution to society’s energy problems. By combining experience from both the energy industry and heat pump manufacturing, they have created innovative products for smart and sustainable energy systems.
The Objective
- Qvantum wanted to target a specific group of industry specialists to advertise their upcoming webinar, focusing on the launch of their new product.
- They came to Trending Now due to the potential of our extensive data list as they wanted to send their content to a large group of like minded professionals, to gain lead generation and educate our audience.
The Campaign
The first part of the campaign consisted of leaderboard banners, MPUs and intro texts across Housebuilding, Sustainable Construction and HVAC to generate an initial familiarisation around the webinar.
We provided targeted solus emails to our relevant databases, advertising and eductaing our database with information about Qvantum and the webinar we hosted.
Posted several social media posts to generate a greater sum of registrations for the webinar, targeting our social media followers, on top of our newsletter and email subscribers.
The Results
The campaign generated a large sum of registrations due to large engagement numbers and impressions as proven below.
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