Trending Now Construction had a successful partnership with UK Construction Week as both gain exceptional growth
In a highly competitive industry such as the built environment, collaboration is a driving factor for growth. The recent success of the partnership between Trending Now Construction and UK Construction Week is a prime example of how effective a collaboration between two businesses of different function can be.
As the UK’s leading construction event, UK Construction Week brings together professionals and thought-leaders from the entire industry for three days of networking and innovation. Their latest edition of UK Construction Week Birmingham welcomed over 20,000 visitors across three days, where the exclusive launches of two new shows – ‘Onsite On Hire’ and the ‘Roofing, Cladding, Insulation Expo’ – were celebrated.
To increase the visibility of the show, Trending Now Construction displayed UKCW content across its portfolio and ensured that it was tailored to each of their industry-specific audiences. With twelve B2B newsletters covering a range of sectors within construction, Trending Now Construction was able to push UKCW content to over 450K+ subscribers and boost registration numbers for the show.
In return, UKCW’s efforts involving display and email advertising for Trending Now Construction saw a significant increase in overall signups across their newsletter portfolio. Off the back of their partnership with this year’s UKCW event at the NEC, Trending Now Construction gained a phenomenal 24,000+ subscriptions.
With the resounding success of their partnership, both organizations will continue to lead the construction industry into an era of innovation and collaboration.
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